An inspiring career: Isabel Noboa establishes herself as the businesswoman with the greatest reputation in the country

For nine consecutive years, Isabel Noboa has held first place in the ranking “Companies and leaders with the best reputation in Ecuador in 2022,” developed by Merco.

Ecuador, January 2022. Leadership, vision and perseverance are some of the indicators of the success of the Ecuadorian businesswoman Isabel Noboa Pontón, president of Nobis Holding de Inversiones (since 1997), who for the ninth consecutive year leads the ranking of leaders and most companies respected companies in the country with an excellent rating, according to the Corporate Business Reputation Monitor (MERCO).

Noboa has held important positions such as: the presidency of INCAE between 1999 and 2005, president of the National Competitiveness Council in 2002. In addition, she is leader of the United for Education initiative and founder supporter of social causes through institutions such as; FANN, Luis Noboa Naranjo Foundation, “Semillas de Amor” Foundation and NOBIS Foundation, which provide support to more than 900,000 low-income people.

The Guayaquil businesswoman has based her consolidation on the teachings of her father, Luis Noboa Naranjo. Furthermore, he gives the merit of his virtues and solidarity to his mother, Isabel Pontón. Among the most important recognitions that he has obtained throughout his career, the following stand out:

• Recognized as “ICONIC BUSINESS WOMEN OF THE DECADE 2017”, by ALL LADIES LEAGUE and the WOMEN ECONOMIC FORUM, in New Delhi, India.
• Recognized by BLOMBERG NEW ECONOMY FORUM as one of the LEADING GLOBAL CEO’s, for her achievements and contribution to business thinking.
• Decoration “DRA. MATILDE HIDALGO DE PROCEL”, awarded by the NATIONAL ASSEMBLY OF ECUADOR, 2012 and 2019 in recognition of her outstanding business, economic and social contribution.
• “José María Roca Medal” decoration awarded by the Association of Latin American Industrialists (AILA) of Costa Rica upon being recognized as the Best Industrialist in Latin America, in 2019.

Isabel Noboa is a great example of female empowerment who, after 26 years of experience, reveals the recipe for her success, highlighting the discipline to achieve business objectives and solidarity with social-environmental causes to contribute to economic and sustainable development. from the country.